My website is amazing. Where’s the traffic?
If you’ve got a good-looking, high-functioning website, you may be ready for all the visitors to show up at your digital door, perusing the contents of your website. Maybe that’s been happening for a while
Use both inbound and outbound links
Using links tastefully throughout your blog means three things. 1. You’ve done your research on the topic you’re writing about, and you’re using outbound links to your sources or pointing visitors to find out more information on another website 2. It boosts credibility because you’re virtually linking ars with another organization, service provider, or product to offer the best to your reader. Both inbound and outbound links mean that your blog is not a lone ranger. 3. You’re telling Google how to connect your blogs when you use inbound links. This means that you link to older posts when writing a new blog.
Update your Blog / Blog Titles
If you don’t already have a blog, now is the rmfe,.4 4 %MCEPASTEBINtime. Blogging helps boost your SEO (search engine optimization) and establishes you as an expert in your field. Coming up with an SEO friendly, catchy title is going to be a great asset. In the mili-second it takes someone to read your blog title, they will have already decided if it’s worth a click. If you need help figuring out which SEO words to focus in on, you can use something like Keyword Planner or SEMRush (trial) as a free resource. You can also do a bit of your own research by reposting an old blog, changing up some of the wording, but placing a different title on it.
Include a Video
Did you know that Google owns YouTube? If you can record a video relevant to your blog, post it on YouTube and then embed it in your blog, you will be able to drive even more traffic to your website. In today’s fast-paced world, video is the preferred method of media consumption for the majority. Why not implement it into your blog? Some ideas on what to include in your video are: A story related to your blog, Q&As from comments, or the blog itself in video form. However you decide to integrate video, I think you will find it a worthwhile endeavor.
Use Image ALT Text
This is a step that not all web developers perform because while it is extremely easy, it can be tedious. Image Alt Text refers to the image text that a screen-reader would translate to a visually impaired person who accesses your website. When creating your image description, It’s important to put relevant, detailed text in each image. In the example below, you can see I put “Woman_in_blue_shirt_smiling_with_arms_crossed” instead of “pic_of_woman” or just leaving the default text of “X0A2276.” If you’re not sure what to write, you can always take a minute to put yourself in the shoes of a visually impaired person, close your eyes, and think “what would I need to know about this picture?” To learn more, check out “How to check if an Image has alt text”.
Submit a sitemap to Google Search Console
Okay, this sounds hard, but it’s actually not, and it allows Google bots to crawl your website properly and render search results for hungry readers. To submit a sitemap, you first need to sign into Google Search Console with your Gmail email.
Engage with your readers after they’ve left your website
How many times have you come across a really good website or blog and then, when you wanted to visit that site again, you couldn’t remember how you found it!? Your readers won’t have this problem anymore with these handy tools. Facebook Pixel utilizes information from your website visitors and then retargets them on Facebook. Check out What is a Facebook Pixel here to learn more. If you would prefer not to rely on social media, there is a very highly rated web notification tool called PushEngage that allows you to send notifications directly to your user’s phone. You can let them know about new blog posts, new product drops or other interesting things going on in your business. Getting your readers email is also a great way to reach out for further engagement. Having a lead magnet is the easiest way to collect emails.